Moz

Free trialPopularity: Popular

checked 21 oct 2026site answerslisted since nov 2021

what it does.

The features its listing names.

  • SEO Alerting
  • SEO Auditing
  • Technical SEO
  • Link Building
  • Keyword Research
  • SERP Rank Tracking
  • Competitor Analysis
  • Paid Keyword Optimization
  • Web Tracking
  • Benchmarking

from the listing.

The listing's own words, kept only where they read as plain facts. We have not tested them.

good at

  • Offers a range of proprietary metrics like Domain Authority and Page Authority.

watch for

  • Requires a considerable investment of time to fully utilize and understand all its functions.
  • Dependence on metrics like Domain Authority and Page Authority, which are not officially recognized by Google.

6 Moz alternatives.

From its listing, kept where they share its main list.

  1. SemrushFree trial
  2. AhrefsFree trial
  3. SerpstatFree trialRising
  4. BrightedgePaid
  5. SimilarWebPaidRising
  6. ComscorePaid

#4 of 8 in Competitor Research. Its place by Google reach.

Also #3 of 21 in SEO Tools.

  1. 1SemrushFree trial
  2. 2SimilarWebPaidRising
  3. 3AhrefsFree trial
  4. 4Mozthis toolFree trial

In order of Google reach. How we rank

nearby categories.

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not sure?

first in competitor research: Semrush.