TikTok Business

tiktok.com

Manytools

Advertising Ad Networks

TikTok Business

tiktok.com

Discover the potential of TikTok Business - the latest venture in digital advertising aiming to help marketers grow their brands. Harness the power of TikTok's billion-strong audience for your business goals.

Popularity

11% people use it

Features

Ad and Conversion Tracking

Tracks the effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

Enterprise Scalability

Provides features to allow scaling for large organizations.

Ad and Conversion Tracking

Tracks the effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

Ad Creation and Editing

Can manage and bulk upload changes to multiple platforms.

Advanced Targeting Options

Target customers by options beyond keywords such as location, time of day or week, or by devices.

Enterprise Scalability

Provides features to allow scaling for large organizations.

Geo-Targeting

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Paid Keyword Optimization

Helps find the right keywords to drive relevant traffic to your website.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Reports

Reports created by the user to cater to specific metrics and key performance indicators.

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates.

Targeting

Able to target desired audiences based on demographics and behavior variables.

User, Role, and Access Management

Grant access to select data, features, objects, etc., based on the users, user role, groups, etc.

Platform

MacOS

Android

iOS

Web

Windows

Free

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Introducing TikTok Business

Breaking into the business side of social media, TikTok is no longer just a platform for viral dance trends and comedy skits; its new venture, TikTok Business, presents an excellent opportunity for marketers, developers, designers, and more to grow their brands. Offering a novel way to connect with their target audience, TikTok Business introduces a new chapter in digital advertising. The potential reach of the platform is vast, considering its billion-strong global community that comes to TikTok to create, connect, and be entertained.

How TikTok Business Works

Harnessing the power of its next-gen lead generation solutions, TikTok Business allows you to find and convert new prospects. Their services involve ads that are delightfully easy to set up, manage, and are designed for achieving your business goals. Bid auctions are simple to navigate, and the platform assures you'll never exceed your campaign's budget cap. The real magic lies in TikTok's advanced targeting offered, allowing businesses to reach exactly who they are looking for. You can even create a custom audience for people who have already engaged with your business, increasing the odds of conversion.

Creative & Commerce Solutions on TikTok Business

It’s not just about the ads, either: TikTok Business encourages brands to think like content creators. The platform provides tools dedicated to content creation, specifically for the TikTok community. From easy-to-use templates to real-time campaign performance tracking, every business can create immersive content that fits seamlessly into the TikTok landscape. They also offer commerce solutions, combining entertainment and commerce for a seamless experience from the all-important discovery to purchase. Thanks to video shopping ads and TikTok Shop, brands can supercharge sales, creating an immersive shopping experience right on the platform.

Measure, Learn and Optimize with TikTok Business

Equipped with robust measurement solutions, TikTok Business goes beyond impressions and clicks to offer brands a detailed understanding of their campaign performance. From ROI mapping at every touchpoint to optimizing media effectiveness, businesses are equipped with actionable data to make informed decisions. TikTok's full-funnel approach to measurement ensures that brands can reach their marketing goals efficiently and successfully. Additionally, they offer tools for verifying brand safety and viewability, so you can be confident that your campaigns reach your intended audience in brand-safe environments. Overall, TikTok Business harnesses the vibrant and engaged community of TikTok to create a digital marketing platform tailored to entrepreneurs, small businesses, and established brands alike.

Pros & Cons

Pros

TikTok Business provides a range of creative and versatile ad formats to reach your target audience.

Access to next-gen lead gen solutions for finding and converting new prospects.

TikTok Business offers data tracking and analytics to optimize campaign performance.

It equips businesses with tools to create engaging and high-quality advertisements.

The use of TikTok's measurement tools helps in uncovering useful insights and effective campaign strategies.

Cons

The auction format for most ads may not be suitable for businesses with a tight advertising budget.

Creating content that resonates with the TikTok community might be challenging for businesses unfamiliar with the platform’s trends.

Achieving measurable results may require a steep learning curve due to the advanced tools and analytics provided.

The majority of business tools and services offered by TikTok Business are most effective on the TikTok platform, limiting the cross-platform usage.

Some features and services of TikTok Business, like the Creative Exchange, are only available in select markets.

Frequently Asked Questions

Find answers to the most asked questions below.

What are the benefits of using TikTok Ads for my business?

TikTok Ads can help grow your brand, increase sales, boost conversions, and attract customers. The platform provides a range of ad formats to choose from, and their simple setup and comprehensive tracking capabilities make it easy to achieve your business goals.

How does TikTok's advertisement system work?

Most TikTok ads work on an auction format where you specify your bid and daily spend. TikTok also offers advanced targeting tools to reach your intended audience, as well as custom audience options, ensuring your ads are seen by those who have already engaged with your brand.

I'm new to video ad creation. Does TikTok offer assistance with this process?

Yes, TikTok offers a range of creative tools to help you develop, create and edit your TikTok ads, making the process easy even for beginners. You also have the option of partnering with TikTok creators and end-to-end creative production service providers.

Does TikTok have marketing solutions that involve audience collaboration?

Yes, TikTok has solutions such as Branded Mission, where you can crowdsource authentic content from creators on TikTok and boost top-performing videos as ads to drive brand equity.

Can I track my ad campaign results in real time on TikTok?

Absolutely, TikTok offers resources and reporting that provide real-time insights into your campaign performance and analytics about your audience.

Can I create a shopping experience directly on TikTok?

Yes, through the TikTok Shop feature, you can create a shopping experience with shoppable videos and LIVE Shopping. This comes with a shopping tab on your profile that links straight to your checkout, offering promotional solutions that drive more traffic and sales directly on TikTok.