MeltWater

Paid

meltwater.com

Manytools

Social Media Tools

MeltWater

Paid

meltwater.com

Explore MeltWater, an AI-driven tool transforming raw data into strategy-driving insights. Empower all team members, measure PR & marketing impact, and integrate effortlessly into existing systems.

Popularity

26% people use it

Features

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Sentiment Analysis

Determines whether mentions of your brand are positive, negative, or neutral.

Social Measurement

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Sentiment Analysis

Determines whether mentions of your brand are positive, negative, or neutral.

Social Measurement

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Platform

Android

iOS

Web

MacOS

Free

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An Insightful Tool Powered For Data Activism

MeltWater is an innovative tool that uses the strength of data to create actionable insights. It boasts the richest dataset that spans across media, social, and consumer trends. But the magic lies in what it does with all this data, thanks to its powerful AI capabilities that efficiently turn that raw data into strategy-driving insights. It's not about collecting data, it's about what the collected data can do for you.

All Your Teams Empowered to Be Insight Pros

The real strength of this tool lies in its impact on your teams. It empowers even non-tech members, from PR manager to marketing director, to act confidently on insights. The accessibility of the insights is a big win for MeltWater. No longer does data analysis have to be the exclusive realm of data experts; it can now be a collective effort driving the strategy of entire teams.

Change The Way You Measure PR & Marketing Impact

Taking a 360-degree view of your strategy, MeltWater redefines how to measure PR and marketing impact. Coupled with expert services, this suite provides you with top-tier global analysis of your efforts. It's a complete package of several components: Media intelligence, media relations, social listening and analytics, social media management, sales intelligence, and even influencer marketing. Yes, it's not just about data, it aids in proactively forging relations with key journalists, engaging customers and understanding your audience on a deeper level.

Slew of Features and Effortless Integration

Not only does MeltWater help in growing your reach through influencer marketing and understanding your audience, but it also increases your sales revenue through its sales intelligence. Its data and API integration facilities ensure an easy fit into your existing systems, thereby making it more than just a standalone tool. MeltWater thus delivers an all-encompassing service that ensures your strategies, supported by robust data, are not working in isolation but generate a holistic impact on your business. A single tool that performs multiple roles, MeltWater is a powerhouse for your data analysis and strategy formation. So, prepare for a transformative experience as you delve into the world of MeltWater. Note the surprise when you see complex data simplified and harnessed for your benefits.

Pros & Cons

Pros

Leverages robust datasets for comprehensive media, social, and consumer trend analysis.

Employs advanced AI to turn raw data into actionable insights.

Offers empowering tools making insights accessible to various team members.

Provides 360° reporting for an in-depth view of PR and marketing strategies.

Enhanced with expert services for a global analysis of your efforts.

Facilitates integrations with external data and APIs for greater convenience.

Cons

May require a learning curve to fully utilize the advanced features.

The abundance of data might be overwhelming for some users.

It may not be cost-effective for small businesses.

In-depth analysis and reports may require time to generate.

Does not specify data security measures to protect sensitive information.

Customizing analysis reports may require advanced technical knowledge.

Frequently Asked Questions

Find answers to the most asked questions below.

What kind of data does MeltWater provide?

MeltWater provides the most robust dataset across media, social, and consumer trends. This vast pool of data is used to generate valuable insights that you can act on.

Can MeltWater's tools only be used by data analysts?

No, MeltWater's tools are designed to empower all team members, from PR managers to marketing directors, to confidently uncover insights that drive strategy.

What does MeltWater offer to measure PR and marketing impact?

MeltWater offers a 360° reporting suite that provides a comprehensive global analysis of your PR and marketing efforts, enabling you to fully understand your strategy's effectiveness.

What specific services or features does MeltWater offer?

MeltWater provides a range of services, including media intelligence, brand monitoring, media relations, social listening, analytics, social media management, consumer intelligence, influencer marketing, sales intelligence, and data and API integration.

How can MeltWater's services help in engaging with customers and understanding the audience?

MeltWater's consumer intelligence, social media management and social listening tools allow you to better understand your audience, engage with customers effectively, explore insights and trends and ultimately increase sales revenue.

How does MeltWater handle data integration?

MeltWater provides data and API integration solutions so you can effortlessly connect your existing data with the insights generated by MeltWater's tools.

Meltwater Review: Can It Help Your Business Media Relations?

13 Dec 2022

It's true that Meltwater has received its fair share of criticism from numerous users who have tried the platform. Many reviews indicate that users were dissatisfied with Meltwater's slow performance, pushy sales representatives, and limited monitoring capabilities. However, it's not entirely justified to suggest that one should steer clear of Meltwater completely. Depending on your specific requirements, it may still prove to be a valuable tool for you. Yes, the platform does have its drawbacks. But, it also offers a straightforward, all-in-one media monitoring solution that simplifies the process of gathering information about your brand. In our opinion, Meltwater is well-suited for small to medium-sized businesses and those new to marketing. Automating media monitoring activities can save your startup a significant amount of time and effort. That being said, larger enterprises may want to explore alternative options. For such companies, a more advanced monitoring tool that delivers comprehensive and in-depth results across your industry is necessary. Keep in mind: PR and marketing strategies are only effective when based on precise, pertinent data.

Nicole Abasta

Content Writer,PitchResponse

pitchresponse.com