Introduction to Ow.ly
Understanding the importance of compact links in the realm of social media and beyond, Ow.ly emerges as a high-performing link shortener. Ow.ly is a nifty tool integrated within the popular social media management platform - Hootsuite. This powerful link shortener proves to be not just an aesthetic application that trims down your lengthy URLs, but it also serves as a critical data collector that analyzes and reports link performance.
The Power of Ow.ly's Features
With Ow.ly, the once daunting tasks of monitoring and reporting link performance turn into simple, promising actions. It dramatically helps in evaluating social media engagement and traffic flow through compact but mighty links. This tool provides you with an accessible route to identify the types of content that garner the most engagement and which social networks drive the most traffic to your website. On top of that, utilizing customized vanity URLs ensures a more memorable, tidy look on social media posts which, in turn, boosts brand awareness and credibility.
How Does Ow.ly Support Your Business Goals?
Ow.ly is designed with a user-friendly interface that makes creating and tracking short links a breeze, providing you with data required to monitor your social performance. Shortened url links not only save you crucial character space on social posts but also they enhance the likelihood of user click-through. By utilizing concise, neat links instead of long, spam-like URLs, you amplify your chances of driving more traffic to your website. Ow.ly serves as your tool to enable such powerful change, thereby paving your way for better sales, sign-ups and leads.
Ow.ly and Beyond: Not Just a URL Shortener
Your journey with Ow.ly could be just the beginning of a more organized digital marketing plan, considering that the tool is a significant part of the Hootsuite, the world’s most widely used social media management platform. Alongside Ow.ly, Hootsuite brings you additional features like post scheduling and advanced analytics tools. This coupling ensures a smoother, all-inclusive approach to social media management, including a clean, comprehensive way to track link performance.
Timesaving tools like Hootbio, a link-in-bio tool, enhance your social media presence even further, offering tidy, easy-to-navigate link repositories. This consolidated approach to gaining control over your digital presence is what makes Ow.ly a tool that goes beyond just link shortening.
Ow.ly enables shortening and tracking of links for efficient performance monitoring.
The tool offers in-depth reporting on link clicks and helps identify best-performing posts on social media.
Ow.ly links can be customised with tracking parameters and data can be viewed in Google Analytics and Adobe Analytics.
With Hootsuite, users can create custom vanity URLs for a more professional and memorable presence.
Shortening URLs with Ow.ly can boost credibility on social media and reduce the chances of links appearing spammy.
Access to Ow.ly is limited to users with a Hootsuite account due to security reasons.
Custom URLs can only be created with Ow.ly for Team plan users or above, limiting its utility for individual users or small businesses.
While Hootsuite is compatible with Bit.ly, advanced features such as adding tracking to Bit.ly links are only available with business and enterprise plans.
Ow.ly, despite being popular, is one among many link shorteners, so users might find equally effective alternatives elsewhere. Frequently Asked Questions
Find answers to the most asked questions below.
What is Ow.ly and what does it do?
Ow.ly is a link shortening tool by Hootsuite that not only trims and tidies up long links for a neater appearance in social posts but also helps track and analyze link performance. It provides key information on how much traffic comes from each link and which networks and content types drive the most engagement.
How can shortening links with Ow.ly benefit my social media posts?
Shortening links with Ow.ly can help create tidier, more pleasant looking social posts. It saves precious caption space, reduces the chances of appearing spammy, and increases credibility on social media. Plus, you get to track the performance of your links — the traffic they drive and how they influence conversions, sales, sign-ups, and leads.
Can I create custom URLs with Ow.ly?
Yes, Hootsuite allows you to create custom vanity URLs using Ow.ly when you have a Team plan or above. This helps make your posts more memorable and aligned with your brand.
How do I use Ow.ly in Hootsuite?
Ow.ly can be accessed in the Hootsuite Composer. When you add a link to the content box of Composer, Hootsuite will automatically offer to shorten it with Ow.ly and add tracking parameters.
Can I integrate Hootsuite with other link shortening tools like Bit.ly?
Absolutely! If you're already using Bit.ly, you can still easily track your link clicks and performance with Hootsuite's Business and Enterprise plans. You’ll see an option to add tracking to your Bit.ly links as you draft content.
Why do I need a Hootsuite account to use Ow.ly?
Previously, Ow.ly was available to everyone. However, in order to increase security for users, the Ow.ly link shortener has been moved into the Hootsuite dashboard, hence the need for a Hootsuite account.
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