Qualtrics

qualtrics.com

Manytools

Feedback & Survey Tools

Qualtrics

qualtrics.com

Qualtrics offers expert solutions for enhancing customer and employee experiences, armed with advanced research tools and analytics. It's a platform for elevating business operations and spurring proactive growth.

Popularity

1% people use it

Features

Survey Builder

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Survey Builder

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Free

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An Introduction to Qualtrics

Qualtrics is a leading tool that has become the go-to platform for managing experiences for businesses. With an extreme focus on both customer and employee experiences, its functionality ensures that you deliver exceptional services, create high-performing teams, and design products that your customers will love. Be it in contact centers or on different digital and physical touchpoints, Qualtrics helps you tremendously improve every aspect of your business operation.

The Customer Experience Suite

Qualtrics provides frontline digital services to maintain excellent personal relationships with your customers, precisely through their digital experience. On top of encouraging feedback on the website and mobile app, it uses sophisticated analytics that virtually give you an X-ray view of your customers' journeys. This way, you can continuously optimize your services while addressing issues right when they matter the most. From preventing customer issues from becoming lost revenue and developing personalized digital relationships, Qualtrics seamlessly offers solutions to maintain your customer base.

Elevating Employee Experience

Qualtrics sees the value of employees in an organization and provides a set of tools to ensure they are heard, well taken care of, and performing to their highest potential. With features like Employee Engagement and Employee Pulse, understanding the sentiments of your workforce is made simple. AI-powered continuous employee listening, employee journey analytics, and attrition solutions amplify Qualtrics' devotion to providing excellent employee experience. It's all about giving power to your people at every level, ensuring optimal engagement, and fostering productivity.

Strategy & Research Mastery

To ensure your business stays relevant and continues to grow, Qualtrics offers software for advanced quantitative and qualitative research. It uses strategic design and powerful research to take your company's strategy to the next level. Market trends, changing behaviors, unmet needs all become crystal clear and can guide your organization's strategic decisions. Video-first Research, Usability, Concept Testing, and Real-Time Brand Intelligence are just a few of the brilliant tools that Qualtrics presents for strategic user experience and preserving brand integrity. The wealth of insightful data points that Qualtrics provides makes it an invaluable addition to any business striving for proactive growth.

Pros & Cons

Pros

Offers artificial intelligence technology that enables deep insights extraction from vast data volumes.

Comprehensive omnichannel analytics enhancing customer journey optimization and frontline care.

Creates engaging employee experiences from hire to exit, fostering increased workforce productivity.

Enables personalized customer experiences management across various digital and physical touchpoints.

Facilitates cross-channel digital feedback collection for enhanced customer experience.

Cons

May be overwhelming for businesses with smaller data volumes or less complex operations.

The platform could be complex for users without advanced tech skills or resources.

Investment in this platform may not justify the return for smaller businesses or startups.

Lacks easy-to-understand data visualization tools that many alternative software options offer.

Might demand substantial time for complete setup and getting familiar with all its functionalities.

Frequently Asked Questions

Find answers to the most asked questions below.

What are the main areas of focus for Qualtrics and the XM platform?

The XM platform focuses on optimizing the experiences a business delivers. Through the use of specialized AI technology, it uncovers insights from data to improve customer and employee experience outcomes. The platform also prioritizes actions that drive results.

What types of experiences can the XM platform enhance?

The XM platform offers three suites to optimize customer experiences, employee experiences, and strategy & research. It helps improve experiences in contact centers and across all digital and physical touchpoints of a business, boosts employee engagement, and accelerates product growth and market share.

How does Qualtrics optimize the customer journey?

By harnessing AI, Qualtrics is able to offer a variety of customer journey optimization techniques. These include developing personal relationships with digital customers, improving cross-channel experience by integrating all digital feedback, using analytics to identify pain points in the digital journey, and guiding customers along their journey to increase satisfaction and spending.

How does Qualtrics benefit frontline teams?

Qualtrics provides powerful, personalized recommendations for every customer straight to your frontline teams. It uses omnichannel analytics and AI-powered automation to understand customers and timely react to keep them happy, while reducing the cost to serve.

What are some features that Qualtrics offers for employee experience management?

Qualtrics offers tools such as People Engage to manage employee experience at scale, Pulse to get automated pulsing for regular feedback, and Manager Assist, an all-in-one hub for managers. It also provides tools to deliver optimal employee experiences from hire to exit.

How does Qualtrics assist in strategy and research?

Qualtrics incorporates advanced quantitative and qualitative research into a software suite with powerful analytic capabilities. It thus helps organizations to design products people love, increase market share, and build enduring brands that drive growth.