Introduction to Lookback
Imagine having a tool that not only enhances your understanding of your customers but also allows you to share those insights clearly and effectively. Say hello to Lookback, a tool that mandates research skeptics into research champions. This product is built with meticulous attention to compliance, adhering to stringent GDPR data management for all parties, SOC 2 Type II Compliance, and the California Consumer Privacy Act. Besides, Lookback invests continuously into AA and AAA accessibility standards, ensuring it's an inclusive tool for everyone.
One Platform, Whole Team Engagement
Succinctly put, Lookback is the congregation of qualitative research and stakeholders. It's available on various platforms: web, iOS, and Android, providing a virtual observation room that rivals most in the market. Along with its best-in-class participant experience, Lookback offers a stellar observation platform for your teammates, complete with live chat, tagging, one-click highlight reel generation, and more. Whether you're a researcher, part of a product team, or a stakeholder, Lookback paves an enigmatic experience designed to capture and share customer insights effectively, making your team's march towards customer-centeredness an exhilarating journey.
The Research Tool for Everyone
One of the many reasons to love Lookback is its capacity to host unlimited seats and projects on every plan. Say goodbye to expensive seat-based pricing, and usher in unlimited research reach—a true testament that research is better when done together. Lookback accommodates different types of research within the same project, ranging from remote ethnographic studies to unmoderated usability tests. Moreover, it allows you to upload your own research and analyzate it using its player.
Innovative Features
Lookback offers a myriad of granular features aligned towards efficient community-driven research. From taking timestamped notes during your sessions to capturing live insights individually or collaboratively—Lookback inspires teamwork. This tool allows you to merge interviews, usability studies, and step-by-step tasks within the same project. One can invite stakeholders to observe and chat in a virtual room, tag teammates at specific moments in a recording, and watch and record participant touches on mobile screens during sessions. Lastly, nothing beats having private projects for sensitive subjects, ensuring access control. And when you're done, export everything: video, recordings, transcription, chats, notes, highlights, and reels. With Lookback, you're always assured of having your data where and when you need it.
Lookback provides robust compliance with GDPR, SOC 2 Type II, and the California Consumer Privacy Act.
Offers a variety of tools for usability testing and qualitative interviews including live chat, tagging, and highlight reel generation.
Supports collaborative research with unlimited seats and projects on all plans.
Easily create and share research highlights with your entire organization.
Integrates with popular participant recruitment platforms like User Interviews and Respondent.
Enables observation and real-time feedback from stakeholders through a virtual observation room.
Might be overwhelming for users not familiar with comprehensive qualitative research tools.
No mention of direct integration with other commonly used project management tools.
Transparent pricing structure is not mentioned in the description.
Lack of clarity on how it supports both AA and AAA accessibility standards.
AWS services required for viewing and downloading verbatim research sessions, potentially an extra cost.
Limited to web, iOS, Android platforms; no mention of support for other operating systems. Frequently Asked Questions
Find answers to the most asked questions below.
What is Lookback and how can it benefit my research needs?
Lookback is a research tool that allows for qualitative research, usability testing, and unlimited collaboration. It provides the ability to record customer experiences including their screen, voice, and expressions, enabling teams to uncover deeper insights. Additionally, with unlimited seats and projects on every plan, research is open and accessible to everyone in your organization.
What kind of compliance does Lookback offer?
Lookback adheres to strict GDPR data management for all parties, undergoes regular audits of SOC 2 Type II Compliance, complies with California Consumer Privacy Act and continuously invests into AA and AAA accessibility standards.
What features does Lookback offer to support my team's research needs?
Lookback offers a variety of features to support your team's research needs. This includes conducting different types of research within the same project, uploading your own research, transcribing sessions, creating shareable highlight reels, and integrating with participant recruitment tools like User Interviews and Respondent.
How does Lookback promote collaboration among teams?
Lookback offers unlimited seats, making their tool accessible to everyone in your organization. They also offer features like live chat, tagging, a virtual observation room, and the ability to invite via public links, promoting collaboration among teams and stakeholders.
Can Lookback handle both qualitative interviews and usability testing?
Yes, Lookback is designed to handle both qualitative interviews and usability testing. It captures all the details and nuances of user interviews, and fully captures the customer experience in usability testing, including screen recording and their voices.
What options does Lookback provide to share and distribute research findings?
Lookback offers several options for sharing research insights. These include creating research highlights, making highlight reels with clips from different sessions, and using public links to give access to live sessions or recordings to outside stakeholders and observers. Users can also download session transcripts, chat logs, notes, highlights, and reels for distribution.
Categories Similar To Usability UX Testing
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