Basis

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basis.net

Manytools

Advertising Tools

Basis

Trial

basis.net

Basis Technologies is revolutionizing digital advertising. It efficaciously integrates and automates ad workflows, saving time and increasing efficiency while promoting a holistic campaign approach.

Popularity

34% people use it

Features

Ad Templates

Offers pre-made ad templates that can be filled in.

Automated Ad Creation

Auto-creates ads using templating and/or data.

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Ad Templates

Offers pre-made ad templates that can be filled in.

Automated Ad Creation

Auto-creates ads using templating and/or data.

Campaign Optimization

Enables marketer to set metrics by which their campaigns are automatically optimized.

Creative Optimization

Tools offered for creating and optimizing creative components of campaigns.

Custom Reports

Able to create custom reports to cater to specific metrics and key performance indicators.

Enterprise Scalability

Provides features to allow scaling for large organizations.

Geo-Targeting

Able to tailor ads based on general consumer region, state, or designated market area (DMA).

Retargeting

Able to retarget previous impressions to your site across the web to increase conversion rates

Rich Media Capabilties

Supports rich media display and video ads that involve user interaction.

Social Functionality

Product functionality for social advertising.

Targeting

Able to target desired audiences based on demographics and behavior variables.

Platform

Web

Free

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Revolutionizing the Digital Advertising Industry

In the chaotic and unforgiving realm that is digital advertising, SiteScout by Basis Technologies emerges as a beacon of hope. Advertising has always been notorious for its operational complexity and the tedious manual labor it involves, factors that place enormous, often overbearing constraints on productivity. With SiteScout, however, you can breathe easily. Offering one platform to streamline your entire digital advertising process, Basis Technologies takes a huge chip off your shoulders.

Integrating and Automating with Ease

SiteScout thrives on its goal of creating an interconnected and highly efficient advertising ecosystem. It eliminates the dreadful siloed systems and integrates all your advertising into one place, making your workflows elegantly seamless. More than just a digital advertising platform, SiteScout is a tool that automates workflows, reconciles billing, and brings a breath of fresh air to your campaigns from start to finish. The beauty of it all? You gain an increase in productivity and a significant reduction in manual steps that inhibit efficiency.

A Multifarious Approach to Advertising

The platform doesn't stop at mere integration, it broadens the scope of your advertising process. SiteScout lets you blend aspects like search, social, programmatic, CTV and site-direct into one holistic campaign approach via its straightforward API. This intricate blend ensures a significant reduction in time spent on media operations. In doing so, it guarantees a humongous return on your investment and provides you with the space to unleash your creative potential.

Become an AdTech Aficionado

For the eager learners and tech enthusiasts, SiteScout offers the enticing AdTech Academy. This is not just a tool but a comprehensive educational platform that allows you to gain extensive knowledge about the intricate nuances of the advertising industry. With resources tailored for the modern learner, you have the chance to unlock numerous tools and become both a Basis expert and an ad tech aficionado. Unlock the mysteries of this constantly evolving industry, gain not only business success but also pave a path for lifelong learning and improvement.

Pros & Cons

Pros

Basis Platform unifies and automates digital advertising processes.

It integrates teams, systems, and tools for streamlined campaigns.

Promises increased productivity and a reduction in manual steps.

Offers integration for search, social, programmatic, CTV, and site direct via Basis' API.

Provides award-winning industry education with AdTech Academy.

Cons

The advertising industry is confronted with operational complexity.

Siloed systems and tedious manual work may pose challenges.

Frequently Asked Questions

Find answers to the most asked questions below.

What is Basis Technologies' solution to the complexities of the advertising industry?

Basis Technologies has developed a platform that integrates and automates the digital advertising process. It unites teams, integrates disparate systems and tools, automates workflows, reconciles billing, and streamlines campaigns from end-to-end.

What aspects of digital advertising does the Basis Platform cover?

The Basis Platform brings together search, social, programmatic, CTV, and site direct via its straightforward API. This allows all aspects of digital advertising to be integrated into one place.

What are the expected benefits of using the Basis platform for digital advertising?

By using the Basis platform, users can expect an increase in productivity, a reduction in time for media operations, a good return on investment, and a reduction in manual steps in their advertising process.

What is AdTech Academy and how can it help me?

AdTech Academy is an award-winning industry education platform created by Basis Technologies. Designed for the modern learner, it provides the tools needed to become a Basis expert and an adtech aficionado, helping you stay informed and improve your advertising strategies.

Do Basis Technologies offer any services apart from the advertising platform?

Basis Technologies also offer award-winning services that complement their transformational software. Further details on these services would depend on individual business needs and can be obtained from their customer support.

How can I integrate all my advertising into one place using Basis Technologies platform?

Utilizing Basis Technologies’ platform, you can integrate search, social, programmatic, CTV, and site direct into one easy-to-use platform via their straightforward API. This allows for efficient management and streamlined operations of your digital advertising campaigns.