Fathom

usefathom.com

Manytools

Website Analytics Tools

Fathom

usefathom.com

Fathom offers a privacy-focused alternative to Google Analytics. Experience hassle-free setup, compliance with privacy laws, accurate data, no cookie banners and unique, feature-rich environment.

Popularity

11% people use it

Features

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

API / Integrations

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

E-Commerce

Track revenue and transactions.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Sessions

Accurately measure total web traffic and display data logically.

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Site Search Reporting

Report on keywords used in internal searches.

Trending

Report on how any user activity has changed over time.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Platform

Web

Price$14

Free

Go To Site

A Privacy-First Google Analytics Alternative

We find ourselves in the digital age urgently seeking better ways to protect our digital privacy. Fathom has landed as an answer to this need, providing a refreshingly simple and privacy-focused Google Analytics alternative. The creators of Fathom believe strongly in the power of insightful analytics tools that respect user privacy, rather than invade it. From its inception, this innovative tool amalgamates the utility of providing insightful analytics with the ethos of data privacy.

Setup in Minutes and Comply with Privacy Laws

It's hard not to be amazed by the convenience and efficiency of Fathom's setup process. A single line script, compatible with any website or framework, sees users up and running in minutes. But beyond simplicity, the team at Fathom have ensured their tool is a fortress when it comes to privacy laws. They've sought advice worldwide, ensuring the software meets compliance with laws such as GDPR, CCPA, ePrivacy, and PECR. Rest assured, with Fathom, your data analysis tool is protecting your users' privacy rights.

See Accurate Data And Say No To Cookie Banners

Fathom prides itself on delivering accurate, real-time analytics that block bots, scrapers, and spam traffic. The result? All data shown are genuine human visits, making your data-driven decisions more insightful and effective. The real kicker? By anonymizing IP addresses and visitor data without resorting to cookies, Fathom eradicates the need for pesky cookie consent banners cluttering your site.

The Unique Features That Stand Out

Fathom's character truly shines through its feature-rich environment. Seamless tracking of custom events, such as newsletter sign-ups, link clicks, or sales, delivers precious insights for optimizing campaigns. The ability to email detailed reports regularly frees you from the task of logging in to keep track of your metrics. Fathom also allows unlimited data retention, meaning the data recorded on the day you start using the tool can still be accessed 20 years later! If that's not enough, Fathom is designed for developers, possessing an easy-to-use yet powerful API that even the company's specifications use. This attention to user convenience and detail combined with a staunch commitment to privacy paints a bright future for Fathom.

Pros & Cons

Pros

Fathom offers simple and privacy-first analytics, providing more accurate data by only tracking human visits.

A single line of code makes it easy to setup with any website, CMS or framework.

Complete and worry-free compliance with major privacy laws like GDPR, CCPA, ePrivacy, and PECR.

There is no need for cookie consent banners, as Fathom anonymizes user data without cookies.

Fathom retains your data forever, meaning you can see your data history even 20 years from now.

Designed with SEO in mind, its lightweight and fast-loading script won't impact your page rankings.

Cons

Might be less comprehensive in analysis compared to some other tools, due to its strong privacy focus.

If you rely heavily on cookie data for business decisions, Fathom's cookie-less system might be a drawback.

Lack of investor funding might impact future growth and development.

Being a four-person team, there might be issues with handling high volume customer service cases.

Advanced users may find the simplicity limiting the granularity of the data analysis.

Benefits like avoiding cookie banners might not justify the switch if you're already accustomed to your current analytics tool.

Frequently Asked Questions

Find answers to the most asked questions below.

What makes Fathom a better alternative to Google Analytics?

Fathom prioritizes simplicity and privacy. Unlike complex and intrusive web analytics tools, Fathom provides ease of use, forever data retention, and complete GDPR compliance. It making sure to protect your time and your visitor's digital privacy.

How easy is it to set up Fathom on my website?

Setting up Fathom is simple and can be done in minutes. Their script, which is a single line of code, is compatible with any website, CMS, or framework and requires no prior technical knowledge.

Is Fathom compliant with privacy laws?

Yes, Fathom has ensured full compliance with various international privacy laws such as GDPR, CCPA, ePrivacy, PECR, and more. They've engaged top legal experts globally to guarantee this.

How does Fathom ensure the accuracy of the data collected?

Fathom filters out bots, scrapers, and spam traffic to display only real, human visits. This approach provides more accurate data, allowing you to make informed decisions based on real user interactions.

Does using Fathom’s software mean displaying cookie banners on my website?

No, Fathom anonymizes IP addresses and other visitor data without using cookies, so you won't have to clutter your site with cookie consent banners and notices.

Does the usage of Fathom affect website SEO rankings negatively?

No, Fathom's script is lightweight and fast-loading, meaning that switching from Google Analytics to Fathom won't hurt your SEO rankings.

The Pros and Cons of Fathom Analytics

One of the major advantages of utilizing Fathom Analytics is the in-depth understanding it provides about your website's performance. By monitoring crucial indicators like page views and user activities, you can acquire essential knowledge about the successful aspects of your website and those that require enhancement. Moreover, Fathom Analytics presents a variety of reports that enable you to visualize these indicators in a comprehensible manner rapidly.

Isaac Adams-Hands

SEO Director,SEO North

seonorth.ca