Fathom

usefathom.com

Manytools

Website Analytics Tools

Fathom

usefathom.com

Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics a

Popularity

11% people use it

Features

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

API / Integrations

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

E-Commerce

Track revenue and transactions.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Sessions

Accurately measure total web traffic and display data logically.

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Site Search Reporting

Report on keywords used in internal searches.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Platform

Web

Price$14

Free

A Revolutionary Analytics Tool

In a digital world overflowing with analytics tools, Fathom Analytics takes a unique, privacy-focused stance. This Google Analytics alternative positions itself as a game-changer in the field of data analytics with its commitment to user privacy, simple design, and efficient functionality.

Privacy-Focused Approach

Fathom Analytics shines as a GDPR-compliant tool. In an era where user privacy is at the forefront of digital concerns, Fathom's commitment to this principle is a breath of fresh air. The tool respects user data, a feature that sets it apart from other analytics tools.

Simplicity at its Best

Fathom Analytics takes a minimalist approach, focusing on delivering what matters most instead of overloading users with data. The tool's layout is clean and user-friendly, making it easy to navigate and understand. It simplifies data analytics, making it accessible to everyone, from beginners to experienced professionals.

Efficient and Reliable

Fathom Analytics stands out for its efficiency. It provides accurate data that can be relied upon to make informed decisions. The tool is fast, delivering real-time insights that are crucial in the digital world. With Fathom, you can be confident in the data you're receiving.

A Genuine Google Analytics Alternative

Fathom Analytics isn't just another analytics tool; it presents itself as a genuine alternative to Google Analytics. It provides the necessary data without compromising user privacy or simplicity. If you're looking for a tool that balances these aspects, Fathom is the way to go.

Perfect for Diverse Professionals

Whether you're a developer, designer, SEO guru, webmaster, affiliate marketer, growth hacker, data analyst, or content creator, Fathom Analytics is designed for you. It caters to a wide range of professionals, making it a versatile tool in the digital arena.

Seizing the Future of Analytics

Fathom Analytics is more than just a tool; it represents the direction that analytics should be moving in. It embodies the future of analytics - a future where user privacy is respected, data is simplified, and efficient, reliable tools are the norm.

Fathom Analytics is not just an alternative, but an upgrade to the traditional analytics tools. It finds the perfect balance between providing valuable insights and respecting user privacy. As digital professionals, it's time to embrace the future of data analytics with Fathom.

The Pros and Cons of Fathom Analytics

One of the major advantages of utilizing Fathom Analytics is the in-depth understanding it provides about your website's performance. By monitoring crucial indicators like page views and user activities, you can acquire essential knowledge about the successful aspects of your website and those that require enhancement. Moreover, Fathom Analytics presents a variety of reports that enable you to visualize these indicators in a comprehensible manner rapidly.

Isaac Adams-Hands

SEO Director,SEO North

seonorth.ca