Parse.ly

Paid

parse.ly

Manytools

Website Analytics Tools

Parse.ly

Paid

parse.ly

Parse.ly is a revolutionary content analytics tool, offering a simple dashboard for deep insights into content performance and guiding strategic content creation for optimal results.

Popularity

12% people use it

Features

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

API / Integrations

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

E-Commerce

Track revenue and transactions.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Load Time Monitoring

Track load times on different devices and systems.

Mobile Reporting

This feature was mentioned in 2986 Google Analytics reviews.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Search Rank

Gives users accurate reflection of how their search ratings compare with competitors.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Sessions

Accurately measure total web traffic and display data logically.

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Site Search Reporting

Report on keywords used in internal searches.

Standard Event Tracking

Software automatically tracks standard user actions.

Trending

Report on how any user activity has changed over time.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Platform

iOS

Web

Price$995

Free

Go To Site

Understanding Parse.ly

Providing a simplistic yet effective solution for content analytics, Parse.ly has carved a niche for itself amongst newsrooms and marketers. Quick nipping the problem of extensive training and complexity in data analytics tools in the bud, this software offers an easy-to-use dashboard. Here, every user, irrespective of their technical proficiency, can comprehend critical insights about content. Playing the role of an 'in-house data expert', Parse.ly has proved to be a reliable assistant in comprehending content performance.

The Power of the Dashboard

The core offering of Parse.ly is its intuitive analytics dashboard. This one-stop arena for all your data inquiries paints a clear picture of your content's performance, with real-time updates and clean data presentations. Transcending the stressful data pipeline, the accessible dashboard pushes raw event-level data from your websites and applications right into your data warehouse. Making data easy, the dashboard efficiently drives smart decisions and empowers the creators with a tool that they simply love to use.

Refining Content Strategy with Parse.ly

Another integral facilitation by Parse.ly is strategically focusing your content. With the software's rigorous metrics at your disposal, it becomes easier to identify the kind of material your audience admires. This intelligence allows users to streamline their work towards high-value initiatives, ensuring optimal utilization of resources and reinforced content output. Providing a unique balance of simplicity and in-depth insights, Parse.ly champions the cause of focused and strategic content delineation.

Proving Content ROI with Parse.ly

Finally, Parse.ly serves as an instrument to definitively prove your content's business impact. Throwing light on what content types drive maximum results, the tool helps users build a compelling case for management to invest in their team and content creation initiatives. Instead of basing your arguments on assumptions, Parse.ly comes to the rescue with data-driven evidence for potency. The software rights the balance between content creation efforts and its return on investment, setting the stage for informed business decisions. In a world where proving a point is almost as challenging as making one, Parse.ly could be your perfect ally. All in all, Parse.ly presents a brilliant blend of simplicity and deep insights. It's a content analytics tool that not only simplifies the world of data for users but also paves the way for strategic content creation and validation of its business impact. Appealing to the data-driven marketer of the digital age, if digital content is your realm, then Parse.ly should be on your radar!

Pros & Cons

Pros

Parse.ly provides detailed content analytics in an easy to understand format.

Their intuitive dashboard gives users deep insights about their content.

Features like raw real-time data and clean formats are available.

Users can make smarter decisions in their content strategy based on the data provided.

Parse.ly allows quick proof of what content drives business impact.

The platform caters both to newsrooms and marketers including features like conversions and reporting.

Cons

Parse.ly may not offer the complexity that certain users require from an analytics tool.

Training may still be necessary despite Parse.ly's claims of simplicity.

The system's ease of use might limit the depth of analysis.

It does not offer much detail about data security measures.

Features outside of content analytics may not be as comprehensive.

Cost of the service and packages offered may not be affordable or suitable for all businesses.

Frequently Asked Questions

Find answers to the most asked questions below.

What is Parse.ly and what functions does it serve?

Parse.ly is an analytics tool providing services such as content analytics, reporting, and data storage. It makes working with data easy for newsrooms and marketers by providing insights that focus their content strategy and prove ROI. Users can send raw event-level data from their website and apps to their data warehouse using the data pipeline.

Who can use Parse.ly's analytics tools?

The analytics tools provided by Parse.ly are designed to be user-friendly. Everyone in your team, irrespective of their skills in data analytics, can use these tools to understand content performance and make data-driven decisions.

How does Parse.ly help in making data easy?

Parse.ly includes an intuitive dashboard that offers deep insights into the content. The tool provides real-time data in a clean format. You also have the option to send raw, event-level data from your website and apps to your data warehouse.

How can Parse.ly help in focusing our content strategy?

Parse.ly provides insights that can help identify the content that resonates with your audience allowing you to focus your work on high-value initiatives.