Understanding PiwikPro: The Flexible Analytics Suite
Striking a balance between data collection and user privacy can be a challenging task for marketers and analysts. This is where PiwikPro shines, offering a flexible analytics suite that respects user privacy every step of the way. Capturing and acting on web & app data never felt easier. It offers unsampled and raw data, providing the complete and accurate data you need for informed decision-making. And it's not just about collecting information—it's about activating it. Users can track post-login areas, integrate with visualization and BI tools, and create targeted ads.
More Control, Less Effort with PiwikPro
PiwikPro refuses to trade functionality for ease. It brings together tag management, consent managing, and flexible analytics in one intuitive interface. Not only are tags easily created, tested, and deployed, but it’s also possible to coordinate tag behavior with other analytic functions—perfect for any data collection approach. This tool’s Consent Manager gives users superior control over data privacy, complying with global data regulations including GDPR, LGPD, and CCPA.
Optimizing Business Growth with PiwikPro
The power of data is not only in its collection but also in its use. PiwikPro understands this, helping businesses comprehend their customer behavior and interactions across channels. Armed with these insights, users can provide a personalized customer experience and optimize their campaigns. It’s about not only boosting sales, adoption, and acquisition, but doing so while respecting the privacy of users. PiwikPro adopts an ethical stance towards data, assuring users that their information is safe in your hands.
Meet Your Analytics & Privacy Needs with PiwikPro
In a world where data privacy regulations differ across jurisdictions, staying compliant becomes a significant challenge. PiwikPro steps in with flexible data privacy capabilities, enabling businesses to adhere to a variety of regulations, including GDPR in the EU, LGPD in Brazil, and CCPA in the US. It goes beyond utility—it’s a tool that lets you navigate the complex landscape of global data privacy, making data collection, analysis, and activation safer and straightforward. With PiwikPro, you can confidently tread the line between useful analytics and respectful privacy.
Offers comprehensive and accurate data through unsampled and raw data, full data control, and dedicated technical support.
Provides advanced user experience tracking including post-login areas, visualization and BI tool integration, and ad campaign targeting.
Features robust privacy and security measures to ensure safety of user data.
Facilitates quick creation, testing, and deployment of tags from customizable templates.
Equips analysts with insightful data to boost sales, adoption, and customer acquisition.
Accommodates global data privacy regulations such as GDPR in the EU, LGPD in Brazil and CCPA in the US.
May be complicated to set up and use for beginners due to its broad range of features.
Potential over-reliance on technical support due to its wide-ranging suite of features.
Potential integration issues with third-party visualization and BI tools.
Possibility of too much data collection which, without proper analysis, can be overwhelming.
Tag Manager and Consent Manager may be complex to use for individuals unfamiliar with data collection processes.
The advanced features may have a steep learning curve for some users. Frequently Asked Questions
Find answers to the most asked questions below.
What services does Piwik PRO's analytics suite offer?
Piwik PRO allows you to collect, analyze, and activate your web and app data. It provides a complete set of privacy and security features to keep your users' data safe. You can use it to track post-login areas, integrate with visualization and BI tools, create targeted ad campaigns and much more.
Can Piwik PRO handle data at scale?
Yes, Piwik PRO can handle data at a large scale while providing reliable and accurate results. It offers unsampled and raw data, full data control, and dedicated technical support.
How does Piwik PRO help in keeping user data private and secure?
Piwik PRO has several features designed to respect user privacy at every step. You can use the Consent Manager for more control over data privacy. Additionally, it is compliant with various data privacy regulations across the globe like EU's GDPR, Brazil's LGPD, and US's CCPA.
What are the control features offered by Piwik PRO to manage tags?
Piwik PRO provides Tag Manager that lets you create, test, and deploy tags from customizable templates. This feature provides more flexibility and allows you to coordinate tag behavior with Analytics, Customer Data Platform and Consent Manager to fit any data collection approach.
How can Piwik PRO help to optimize my campaigns?
Piwik PRO helps you understand your customers and how they interact with you across channels. Through these insights, you can provide a personalized customer experience and optimize your campaigns, boosting sales, adoption, and acquisition.
Can Piwik PRO's suite be integrated with other tools?
Yes, Piwik PRO's Analytics Suite can be integrated with visualization and Business Intelligence tools, and allows you to link your data with other platforms. This gives you a more extensive view of your analytics which can assist in strategic decision making.
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