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The Evolution of TapInfluence
Rising from the ashes of traditional digital marketing, TapInfluence has made a grand mark in the influencer marketing platform arena since its inception in 2013. This savvy tool evolved from Blog Frog, an idea that simply connected bloggers for banner ad sales. Today, they bid goodbye to banner ads and focus instead on harnessing the power of social media influencers for content marketing, registering an 11x increase in ROI using their platform. Clients ranging from Whole Foods to Target vouch for its effectiveness, making TapInfluence one of the most reputable names in the space.
Varied Levels of Service
TapInfluence breaks down its offerings into three categories to cater to different marketing needs. Their Standard plan, currently under a price revision, is a self-serve model that allows access to their software platform called TapExchange. It provides a searchable marketplace of influencers and data about their past performance, along with content scheduling and performance metrics. For those whose needs exceed the basics, there's the Enterprise and Agency custom plans, allowing personalized collaboration with the TapInfluence team to strategize and execute marketing plans. The cherry on top is an add-on service called TapFire, for those who want to push their content even further.
Key Features and Differentiators
TapInfluence prides itself on a robust platform, offering features like detailed Influencer Search, Influencer Outreach containing a pool of over 100,000 influencers, detailed Analytics for campaign performance, and comprehensive Campaign Management tools. From discovering influencers to negotiating rates and scheduling posts, every detail has been woven into a well-organised interface. Their impressive analytics tracking includes a unique feature - an ROI calculator, albeit the defining variable 'Media Value' might raise some eyebrows owing to its potential for manipulation. Regardless, it is a useful tool, especially for smaller brands using the self-service platform.
The TapFire Advantage
To wrap it up, the crown jewel in TapInfluence’s offerings is the TapFire service. It allows marketers to put their marketing budget to good use by identifying the best performing content from existing campaigns, re-packaging it, and pushing it out to new audiences through new influencers, all at a fraction of the cost. Finally, with clients spanning major sectors and a proven track of enviable ROIs, TapInfluence rightfully earns its high recommendation for anyone venturing into influencer marketing. With the sneak peek into its software performance, the platform undeniably lives up to the hype, providing an end-to-end solution for influencer marketing strategies.
Frequently Asked Questions
Find answers to the most asked questions below.
What was the original purpose of Blog Frog, the company that evolved into TapInfluence?
Blog Frog was initially designed as a tool to connect bloggers with other bloggers and leverage their combined communities to sell banner ads to companies looking to connect with targeted audiences.
How has TapInfluence evolved since its conception in 2013?
Since 2013, TapInfluence has moved away from banner ads and refocused towards content marketing through social media influencers. With their platform, they boast about campaigns resulting in an 11x increase in ROI.
Can TapInfluence help me find relevant influencers suitable for my brand?
Yes, TapInfluence is a platform that has a robust search feature enabling users to discover influencers based on their audience’s demographics and interests. It has a pool of over 100,000 influencers and they can also assist in recruiting new influencers if required.
What campaign management features does TapInfluence offer?
TapInfluence platform provides comprehensive campaign management tools. It enables negotiation of fees, clear spelling out the terms and requirements for each project, handle content scheduling, and provides detailed performance metrics on campaigns. In addition, it offers a collaboration tool.
What is TapFire and how it can help my marketing campaign?
TapFire is an add-on service from TapInfluence which aims to amplify the reach of your marketing campaign's content. The idea is to identify best-performing content from existing campaigns and redeploy it through TapFire to reach new audiences.
How reliable are the reports and statistics generated by TapInfluence's ROI calculator?
While TapInfluence's reporting mechanism is thorough, the ROI calculator relies on a variable called "Media Value" which is defined by the user. Hence, the values calculated by the ROI calculator should be verified independently.
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