TapInfluence

app.tapinfluence.com

Manytools

Influencer Finders & Outreach Tools

TapInfluence

app.tapinfluence.com

TapInfluence revolutionizes influencer marketing with powerful features like detailed search, analytics, and campaign management. Explore the highly recommended platform for effective content strategizing and increased ROI.

Popularity

1% people use it

Features

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Campaign Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Campaign Analytics

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

Post Performance

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Search Influencer Database

Database filters to narrow down more than 50,000 influencers.

Free

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The Evolution of TapInfluence

Rising from the ashes of traditional digital marketing, TapInfluence has made a grand mark in the influencer marketing platform arena since its inception in 2013. This savvy tool evolved from Blog Frog, an idea that simply connected bloggers for banner ad sales. Today, they bid goodbye to banner ads and focus instead on harnessing the power of social media influencers for content marketing, registering an 11x increase in ROI using their platform. Clients ranging from Whole Foods to Target vouch for its effectiveness, making TapInfluence one of the most reputable names in the space.

Varied Levels of Service

TapInfluence breaks down its offerings into three categories to cater to different marketing needs. Their Standard plan, currently under a price revision, is a self-serve model that allows access to their software platform called TapExchange. It provides a searchable marketplace of influencers and data about their past performance, along with content scheduling and performance metrics. For those whose needs exceed the basics, there's the Enterprise and Agency custom plans, allowing personalized collaboration with the TapInfluence team to strategize and execute marketing plans. The cherry on top is an add-on service called TapFire, for those who want to push their content even further.

Key Features and Differentiators

TapInfluence prides itself on a robust platform, offering features like detailed Influencer Search, Influencer Outreach containing a pool of over 100,000 influencers, detailed Analytics for campaign performance, and comprehensive Campaign Management tools. From discovering influencers to negotiating rates and scheduling posts, every detail has been woven into a well-organised interface. Their impressive analytics tracking includes a unique feature - an ROI calculator, albeit the defining variable 'Media Value' might raise some eyebrows owing to its potential for manipulation. Regardless, it is a useful tool, especially for smaller brands using the self-service platform.

The TapFire Advantage

To wrap it up, the crown jewel in TapInfluence’s offerings is the TapFire service. It allows marketers to put their marketing budget to good use by identifying the best performing content from existing campaigns, re-packaging it, and pushing it out to new audiences through new influencers, all at a fraction of the cost. Finally, with clients spanning major sectors and a proven track of enviable ROIs, TapInfluence rightfully earns its high recommendation for anyone venturing into influencer marketing. With the sneak peek into its software performance, the platform undeniably lives up to the hype, providing an end-to-end solution for influencer marketing strategies.

Pros & Cons

Pros

TapInfluence offers a comprehensive platform for influencer marketing with robust search and recruitment options.

The platform features an impressive set of management tools, allowing for easy and well-organized campaigns.

A user-friendly interface ensures fast and efficient communication and negotiation with influencers.

The platform includes an extensive analytics component, allowing for detailed tracking of campaign performance.

The addition of TapFire service provides an effective method for amplifying content and reaching new audiences.

TapInfluence boasts an impressive list of clients including major brands.

Cons

Pricing information for enterprise and agency plans is not readily available, making budget planning difficult for potential clients.

The ROI calculator relies on “Media Value”, a variable decided by the user, which may lead to potential manipulation of reported ROI.

While the platform boasts over 100,000 influencers, recruitment of new ones may be challenging if not found within the TapInfluence network.

The standard pricing plan seems to be mysteriously unlisted, signifying potential inconsistency in pricing.

The platform's performance is heavily reliant on the user's ability to optimally utilize the various offered features.

Frequently Asked Questions

Find answers to the most asked questions below.

What was the original purpose of Blog Frog, the company that evolved into TapInfluence?

Blog Frog was initially designed as a tool to connect bloggers with other bloggers and leverage their combined communities to sell banner ads to companies looking to connect with targeted audiences.

How has TapInfluence evolved since its conception in 2013?

Since 2013, TapInfluence has moved away from banner ads and refocused towards content marketing through social media influencers. With their platform, they boast about campaigns resulting in an 11x increase in ROI.

Can TapInfluence help me find relevant influencers suitable for my brand?

Yes, TapInfluence is a platform that has a robust search feature enabling users to discover influencers based on their audience’s demographics and interests. It has a pool of over 100,000 influencers and they can also assist in recruiting new influencers if required.

What campaign management features does TapInfluence offer?

TapInfluence platform provides comprehensive campaign management tools. It enables negotiation of fees, clear spelling out the terms and requirements for each project, handle content scheduling, and provides detailed performance metrics on campaigns. In addition, it offers a collaboration tool.

What is TapFire and how it can help my marketing campaign?

TapFire is an add-on service from TapInfluence which aims to amplify the reach of your marketing campaign's content. The idea is to identify best-performing content from existing campaigns and redeploy it through TapFire to reach new audiences.

How reliable are the reports and statistics generated by TapInfluence's ROI calculator?

While TapInfluence's reporting mechanism is thorough, the ROI calculator relies on a variable called "Media Value" which is defined by the user. Hence, the values calculated by the ROI calculator should be verified independently.