Salesforce MarketingCloud

Paid

salesforce.com

Manytools

CRM Management Tools

Salesforce MarketingCloud

#2Rated

CRM Management Tools

Salesforce MarketingCloud

Paid

salesforce.com

Discover Salesforce MarketingCloud - the AI-powered, cloud-based platform designed for effective marketing automation, personalization, and data analysis. Elevate business growth and build better customer relationships.

Popularity

89% people use it

Features

Contact & Account Management

Store and retrieve information associated with customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Customer Contract Management

Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts, ensuring compliance with them, and documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Customization

Allows administrators to customize to accommodate their unique processes. Includes creating custom objects, fields, rules, calculations, and views.

Desktop Integration

Allows users to sync their Email, Calendar, and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Contact & Account Management

Store and retrieve information associated with customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Customer Contract Management

Customization

Allows administrators to customize to accommodate their unique processes. Includes creating custom objects, fields, rules, calculations, and views.

Desktop Integration

Allows users to sync their Email, Calendar, and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable the integration of data, logic, objects, etc with other software applications.

Lead Management

Allows users to manage and track leads through a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution, and Lead Qualification.

Opportunity & Pipeline Mgmt.

Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Product & Price List Management

Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Reporting

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Sandbox / Test Environments

Allows administrators to develop and test changes to the CRM deployment easily. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Task / Activity Management

Manage and track tasks and activities. Assign due dates and integrate into calendars to manage daily schedules and priorities.

User, Role, and Access Management

Grant access to select data, features, objects, etc., based on the users, user role, groups, etc.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by several different users. Administrators can write rules to determine who and when a user needs to complete a step. It also includes notifications of users when they need to take action.

Platform

iOS

Android

Web

Price$400

Free

Go To Site

A Dive into Salesforce MarketingCloud

Salesforce MarketingCloud is the #1 marketing platform today, with a primary focus on relationship building for business growth. This AI-powered, cloud-based platform is acutely designed to master marketing automation and personalization, combining data analysis, artificial intelligence, and CRM all into one package. It has the stripe of excellence with the potential to boost overall marketing ROI by 28%, customer lifetime value by 27%, and customer engagement by 31%. It's no wonder so many businesses are choosing Salesforce MarketingCloud; from its powerful insights, integrated campaign management to superior user experience, Salesforce MarketingCloud is truly from a different class.

Strategizing with Salesforce MarketingCloud

Salesforce MarketingCloud isn't just a fancy tool; it is a powerhouse of marketing strategy allowing businesses to flexibly segment audiences, deliver personalized messages, and drive customer loyalty. The components of Salesforce MarketingCloud work in sync for optimal marketing efforts. From the Customer Data Platform that provides speedy access to centralized data, to the Marketing AI that accelerates the campaign process— every feature turn is an exciting revelation. Businesses, whether large or small, can benefit from its built-in B2B Marketing Automation capabilities, designed to propel revenue growth by aligning marketing and sales efforts.

Meeting Your Business Needs?

Salesforce MarketingCloud is not a one-size-fits-all solution; it is well aware of varying business structures and needs. For small businesses, aimed at growing faster, Salesforce MarketingCloud gracefully flexes its Marketing Automation, helping to speed up revenue growth. And yet, even beyond business size, Salesforce MarketingCloud never loses its fine touch of personalization. Every interaction, every touchpoint with customers is designed to be as personal as it can get, driving ROI across all marketing programs, and ensuring customer loyalty doesn't fade into the background.

Choosing Salesforce MarketingCloud: A Worthwhile Choice?

When it comes to making choices for your business, picking suitable marketing software can feel like a high-stakes game. Salesforce MarketingCloud addresses many of the concerns businesses have when investing in marketing software. From its award-winning AI technology, comprehensive suite of tools, customer loyalty features, to its easy synchronization with Salesforce CRM, it is well placed to transform your marketing journey. Furthermore, it lives up to its reputation for data security, privacy, and regulatory compliance, which is a crucial factor in today's digital world. Indeed, Salesforce MarketingCloud may just be the ideal tool to help your business grow effectively, efficiently, and securely.

Pros & Cons

Pros

Salesforce MarketingCloud offers AI-powered, cloud-based digital marketing capabilities.

The platform provides a suite of tools for unifying and activating first-party customer data and managing multi-channel campaigns.

It provides robust analytics, insights, and reporting to optimize marketing strategies based on real-time data.

It supports a high degree of personalization to enhance customer experiences and engagement.

The platform facilitates seamless integration with Salesforce CRM and other systems for a unified customer view.

Cons

Because it's a robust platform, Salesforce MarketingCloud may have a steep learning curve for those new to digital marketing software.

The platform may require significant configuration and customization to meet specific business needs.

The cost of Salesforce MarketingCloud may be higher compared to other marketing software options out there.

Advanced features and functionality may require additional fees beyond the basic package.

Even with AI-powered insights, businesses still need a sound strategy and dedicated team to make the most out of the platform.

Frequently Asked Questions

Find answers to the most asked questions below.

What is Salesforce Marketing Cloud and how does it benefit my business?

Salesforce Marketing Cloud is a cloud-based digital marketing platform powered by artificial intelligence. It enables businesses to segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. The platform helps to drive customer loyalty and achieve more effective marketing outcomes, thereby increasing your business growth.

What core components make up Salesforce Marketing Cloud?

Salesforce Marketing Cloud comprises of 5 main components each focusing on specific areas of digital marketing. These include Data Cloud for Marketing (customer data platform), Personalization (real-time personalized actions), Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics and reporting).

What are the key features of Salesforce Marketing Cloud?

Salesforce Marketing Cloud provides a suite of features including unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. It integrates with Salesforce CRM via Salesforce Data Cloud, enabling native data synchronization, offering a unified view of customer interactions.

What are the benefits I can expect by using marketing software like Salesforce Marketing Cloud?

Marketing software offers numerous benefits including automation of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to match growth, and integration with other systems. It enables personalized interactions and targeted messaging, provide valuable insights for optimizing marketing strategies and measuring ROI.

How does Salesforce Marketing Cloud integrate with my current systems?

Salesforce Marketing Cloud integrates with Salesforce CRM through Salesforce Data Cloud, allowing for native data synchronization and providing a centralized, unified view of customer interactions. This allows for better personalization and targeting of marketing efforts, ultimately driving better business outcomes.

How can Salesforce Marketing Cloud aid in personalized customer engagement?

Salesforce Marketing Cloud helps create cross-channel personalization with AI-powered features, enabling businesses to optimise their marketing programs. It lets businesses increase conversion rates through relevant customer engagement across email, mobile, ads, and web platforms. Additionally, it provides personalized rewards to increase customer profitability and loyalty.

Salesforce Marketing Cloud Review

14 Mar 2022

The Salesforce Marketing Cloud is a comprehensive marketing platform developed on the foundation of Salesforce - the leading CRM software solution in the world. This platform offers a range of applications, such as email marketing, social media marketing, advertising, and SMS marketing tools, which enable you to design customized customer experiences and interact with potential clients across all channels. In this in-depth analysis of the Salesforce Marketing Cloud, we will provide you with all the necessary information to determine if it is the perfect fit for your business.

Matt Moran

techradar

www.techradar.com

Salesforce Marketing Cloud Review

21 Feb 2023

The Email Studio of Salesforce Marketing Cloud empowers companies to oversee client journeys and accomplish success by implementing email marketing strategies and integrating them with various channels. With Salesforce's email instruments, users can categorize their audience according to profile information, deliver tailored messages to appropriate recipients, customize content, and expand campaigns to facilitate business development. These capabilities make Salesforce Marketing Cloud an excellent choice for large-scale sales teams aiming to enhance their email marketing initiatives.

Sean Peek

Contributing Writer,BND- businessnewsdaily

www.businessnewsdaily.com