SAP CRM and CX solutions

sap.com

SAP CRM and CX solutions

sap.com

Explore SAP CRM and CX solutions, an intelligent system powered by AI and cloud-based technology. Designed to boost customer centricity, loyalty, and profitability, it aids businesses in managing relationships with a 360-degree customer view for improving overall customer experience.

Popularity

1% people use it

Features

Product & Price List Management

Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by several different users. Administrators can write rules to determine who and when a user needs to complete a step. It also includes notifications of users when they need to take action.

Product & Price List Management

Workflow Capability

Free

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An Introduction to SAP CRM and CX Solutions

Pulling the reins on SAP's CRM and CX solutions is akin to controlling a powerful and intelligent beast. Exhaling the raw power of AI and cloud-native technology, these solutions immerse themselves seamlessly into your business operations. Their ultimate mission? To put the customer at the heart of your business. By fostering customer centricity, enhancing loyalty, and boosting profitability, these solutions are no less than a conquistador seeking to lead the customer experience landscape.

The Capabilities that Power SAP CRM and CX Solutions

At the heart of SAP's CRM and CX solutions is the interplay of four distinct forces: Connectivity, Insightfulness, Adaptability, and Industry-Driven Design. The solutions are designed to manage relationships across the entire customer lifecycle, providing a 360-degree customer view and personalised information, thereby resonating strongly with today's audience thirsting for personalisation and speedy resolutions. This balanced quartet harmoniously latches onto businesses processes end-to-end and offers in-depth insights, helping your organization achieve increased efficiency.

Industry-Leading Features and Products

From commerce and customer data management to marketing, sales, and customer service, SAP's CRM and CX products create a holistic customer experience suite. These solutions flaunt an array of exceptional features such as AI for customer experience management, real-time, mobile in-app personalisation, and trusted, personalised customer experiences. SAP CRM and CX solutions are designed to follow the customer's journey, creating relevant and connected shopping experiences, thereby enabling an optimized e-commerce landscape that is customer-centric at its core.

The Verdict on SAP CRM and CX Solutions

Drawing the curtain on this review, it’s clear that SAP's CRM and CX solutions offer a fresh perspective on customer relationship management and customer experience. The unique blend of AI, cloud-based technology, and industry-specific design positions these solutions as a robust tool in the hands of any business keen on improving customer experiences, streamlining sales processes, and driving growth. With the power of SAP's CRM and CX solutions at your fingertips, your business has the potential to transform by leaps and bounds in today's customer-focused landscape. The key resides in embracing SAP's CRM and CX solutions - the new age explorers of customer sentiment landscapes.

Pros & Cons

Pros

Provides industry-tailored solutions for enhanced customer experience.

Enables a streamlined sales process with a focus on customer service.

Includes AI capabilities for automation and improved efficiency.

Facilitates end-to-end business process integration for better connection.

Offers real-time, mobile in-app personalisation for customer engagement.

Provides industry-specific functions and workflows for specific business needs.

Cons

Might require technical skills for effective utilization of AI and software tools.

The transition to cloud-based solutions might be challenging for some companies.

AI-powered systems will require regular monitoring and updates.

The success of AI-enabled solutions heavily depends on the quality of data.

In the case of a merger or acquisition, integration of SAP CRM and CX solutions may be complex.

Might be costly for smaller businesses.

Frequently Asked Questions

Find answers to the most asked questions below.

What are the key functions of the SAP CRM and CX solutions?

SAP CRM and CX solutions aim to put the customer at the centre of your business operations, enhancing customer loyalty and profitability. They manage customer relationships across various departments such as marketing, sales, and customer service. These solutions offer features like automated campaigns, streamlined sales processes, and faster issue resolutions to improve customer satisfaction.

How does SAP integrate artificial intelligence into its CRM and CX solutions?

Relevant, reliable, and responsible AI is built into SAP CRM and CX solutions using the CX AI Toolkit and the Joule copilot. They help to predict, manage, and understand your customers to build lasting relationships. These solutions provide quick access to product attributes, real-time personalisation, and assisted service using contextual customer data.

What is the role of CRM in SAP's solutions?

CRM, or customer relationship management, in SAP's solutions enables businesses to analyse and manage customer interactions and data throughout the customer lifecycle, ultimately resulting in better customer experiences, improved customer service, better business relationships, and increased revenue.

How does SAP define customer experience (CX)?

SAP defines customer experience (CX) as how interactions with a brand or product make customers feel. It entails planning for a customer journey that results in a positive experience, whether the customer is a business (B2B) or an individual (B2C).

What happened to hybris and Gigya after their acquisition by SAP?

After their acquisition, hybris and Gigya were seamlessly integrated into the SAP ecosystem. Hybris became the SAP Commerce Cloud solution, part of the SAP Customer Experience portfolio, and now provides enhanced e-commerce capabilities. On the other hand, Gigya’s software capabilities are now part of SAP's customer data solutions which help businesses to create personalised customer experiences at scale.

How does SAP Commerce Cloud aid in customer experience?

SAP Commerce Cloud transforms online shopping experiences with connected, insightful, and adaptive solutions. It engages effectively with customers across their journey and helps create relevant and connected shopping experiences, ultimately leading to profitable outcomes.