Matomo

Free

matomo.org

Manytools

Website Analytics Tools

Matomo

Free

matomo.org

Don’t damage your reputation with Google Analytics. Matomo is the ethical a

Popularity

30% people use it

Features

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

API / Integrations

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

E-Commerce

Track revenue and transactions.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Load Time Monitoring

Track load times on different devices and systems.

Mobile Reporting

This feature was mentioned in 2986 Google Analytics reviews.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Search Rank

Gives users accurate reflection of how their search ratings compare with competitors.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Sessions

Accurately measure total web traffic and display data logically.

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Site Search Reporting

Report on keywords used in internal searches.

Standard Event Tracking

Software automatically tracks standard user actions.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Platform

iOS

Android

Web

Price$20.53

Free

Discover a Better Way to Analyze Your Data

Introducing Matomo, the ethical alternative to Google Analytics. This innovative tool is built to respect both your data and your customers' privacy. Unlike other analytics platforms, Matomo ensures that you don't have to sacrifice privacy or compromise your site to gain valuable insights for your business.

Empowering Control Over Data

Matomo provides you with complete control over your data. Its primary focus is on privacy protection, making it the perfect choice for businesses that prioritize the security of their user data. With Matomo, you can be confident that you're not jeopardizing your reputation by using Google Analytics.

Matomo's Unique Selling Point

The unique selling point of Matomo is its commitment to data privacy. Other analytics platforms may expose your data or use it for their own purposes, but Matomo stands firmly against this practice. Instead, it offers a privacy-focused approach to analytics, allowing businesses to gain valuable insights without compromising their ethical standards.

Key Features and Benefits

Matomo offers a range of features designed to provide you with a comprehensive understanding of your website's performance. You can track visits, page views, bounce rates, and conversions, among other metrics. In addition, Matomo's intuitive dashboard and easy-to-understand reports make it easy to analyze your data and make informed decisions.

Why Choose Matomo?

Choosing Matomo means choosing a platform that values your privacy and the privacy of your customers. Its features not only match but often surpass those of Google Analytics. Plus, with Matomo, you won't be contributing to the mass data collection practices of big tech companies. You can enjoy peace of mind knowing that your data is in safe hands.

How Matomo Stands Out

Matomo stands out in the crowded marketplace of analytics tools because of its commitment to privacy and data protection. Its user-friendly interface and powerful capabilities make it an excellent choice for any business that needs detailed insights but also values privacy.

Final Thoughts

Matomo provides the perfect balance between powerful analytics and respect for privacy. With its commitment to protecting your data and providing valuable insights, it's the ideal choice for any business that prioritizes ethical data practices. It's time to switch to a platform that respects you, your business, and your customers. Choose Matomo and experience the difference today.