Matomo

Free

matomo.org

Manytools

Website Analytics Tools

Matomo

Free

matomo.org

Matomo, an ethical alternative to Google Analytics, prioritizes user privacy and data control. This open-source platform provides accurate, unlimited data tracking for insightful decision making, assuring 100% compliance with data protection laws.

Popularity

30% people use it

Features

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

API / Integrations

Audience Insights

Helps users understand audience demographics and evaluate visitor behavior

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

Conversions

Track what proportion of users convert via a certain action.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

E-Commerce

Track revenue and transactions.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Load Time Monitoring

Track load times on different devices and systems.

Mobile Reporting

This feature was mentioned in 2986 Google Analytics reviews.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Search Rank

Gives users accurate reflection of how their search ratings compare with competitors.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Sessions

Accurately measure total web traffic and display data logically.

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Site Search Reporting

Report on keywords used in internal searches.

Standard Event Tracking

Software automatically tracks standard user actions.

Trending

Report on how any user activity has changed over time.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

User Data

Able to access user-specific data such as location, language, gender, and activity while on the site.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Platform

iOS

Android

Web

Price$20.53

Free

Go To Site

An Ethical Alternative to Google Analytics

The concept of privacy, especially in the world of digital analytics, is something that often feels compromised. If you feel the same, Matomo may just be the tool for you. Regarded as an ethical alternative to Google Analytics, it protects both your data and your customers' privacy. The benefit? Using Matomo doesn't require sacrificing customer trust – a priceless asset in today's digital era where privacy concerns are high.

Fully Control Your Data

Another remarkable feature of Matomo is the total control it gives you over your data. With 100% data ownership, you can be completely sure about where your data is stored and what happens to it. With GDPR and CCPA compliance being serious concerns for businesses, Matomo's primary focus is on privacy which helps maintain your compliance with data protection laws.

Alluring Features of Matomo

Moving beyond the aspects of privacy and control, Matomo proves to be an analytics powerhouse with impressive features. Notably, it allows the import of historical Google Analytics data so you don't have to abandon your past insights. Its restriction-free design gives you unlimited tracking possibilities. With Matomo, you can handle an unlimited number of websites, users, and segments, and there are no limitations on data storage. Additionally, data tracking is 100% accurate, giving you reliable insights for decision making.

Unique Advantages of Matomo

The appeal of Matomo doesn't stop at its robust feature set or its privacy-conscious stance. Its useability factors in too. The user interface is designed for easy and quick navigation, saving you time and adding to your convenience. Moreover, Matomo is an open-source platform, thoroughly tested by hundreds of contributors for maximum security. There's no limitation to how much it can be customized too, allowing you to shape it according to your specific needs. And, if you ever hit a bumpy road, their team of experts is readily available to guide you on how best to use your Matomo. Now, is it any wonder why it's capturing the hearts of developers, designers, SEO experts, webmasters, affiliate marketers, growth hackers, data analysts, and content creators across the globe?

Pros & Cons

Pros

Matomo protects customers' privacy, with no risk of data being used for third-party interests.

100% data ownership allows complete control and ensures GDPR and CCPA compliance.

An option to import historical Google Analytics data directly into Matomo is available.

There are no data limitations, allowing unlimited websites, users, and segments.

Matomo has a user-friendly interface and comprehensive features for enhanced insights.

Matomo can be customized and extended to suit individual needs.

Cons

Potential backlash if customers discover their data was previously used for Google's “own purposes".

Transition from Google Analytics might be needed, introducing potential initial learning curve.

Although user-friendly, beginners might find the comprehensive range of features overwhelming.

Direct benefits might not be apparent to businesses with simpler analytics needs.

Requires commitment to become familiar with data protection and privacy laws when tracking personal data.

While Matomo provides support, new users may still need to dedicate time and resources to fully exploit the platform's potential.

Frequently Asked Questions

Find answers to the most asked questions below.

Does Matomo respect user data privacy?

Yes, Matomo is designed to respect your data privacy and your customers' privacy. It offers 100% data ownership, allowing you to know where your data is stored and what’s happening to it, without external influence. Matomo is committed to keeping your business GDPR and CCPA compliant.

Can I import my Google Analytics data into Matomo?

Yes, there's no need to sacrifice your historical Google Analytics data. Matomo enables you to import your GA data directly into it.

Does Matomo allow tracking of personal data?

Yes, Matomo securely tracks personal data in accordance with privacy laws, an option which is unavailable with Google Analytics.

What kind of data accuracy does Matomo provide?

Matomo provides 100% accurate data. It does not use data sampling, which allows you to make impactful decisions based on 100% accurate reporting.

How user-friendly is Matomo?

Matomo has a user-friendly interface that allows you to easily navigate through to get the data you need, faster. It also provides enhanced insights through its comprehensive range of features.

Can Matomo be customized to fit specific needs?

Yes, Matomo can be customised and extended to meet your every need. The tool can be created specifically to align with your requirements, and Matomo experts are available to provide guidance on how best to use it.