MeltWater

It's true that Meltwater has received its fair share of criticism from numerous users who have tried the platform. Many reviews indicate that users were dissatisfied with Meltwater's slow performance, pushy sales representatives, and limited monitoring capabilities. However, it's not entirely justified to suggest that one should steer clear of Meltwater completely. Depending on your specific requirements, it may still prove to be a valuable tool for you. Yes, the platform does have its drawbacks. But, it also offers a straightforward, all-in-one media monitoring solution that simplifies the process of gathering information about your brand. In our opinion, Meltwater is well-suited for small to medium-sized businesses and those new to marketing. Automating media monitoring activities can save your startup a significant amount of time and effort. That being said, larger enterprises may want to explore alternative options. For such companies, a more advanced monitoring tool that delivers comprehensive and in-depth results across your industry is necessary. Keep in mind: PR and marketing strategies are only effective when based on precise, pertinent data.