SEO Tools

Help People Find You in Every Search Engine

Even if you don't know anything about SEO and how it works, you can learn about it in a short period of time. You must be hearing a lot about it in every bigger marketing strategy or campaign that has been going on in your company. Well, the time has come for you to learn more about it and start using it to your advantage.

When you run a search in any of the search engines, there are companies and products that will always be there at the top of the search results. You might be wondering how they do that. Well, they are for sure using some of the extensive SEO tools that help them optimize their content so that everyone can find them.

If you fantasize about having your brand up there with your best competitors, you need to start using the best SEO tools you can possibly get. That is why we have compiled a list of these tools and they can become yours as we speak. Still, if you don't know too much about them, let us take you on a quick spin through the SEO neighborhood.

What Are SEO Tools?

SEO stands for Search Engine Optimization and it is a standard practice in every bigger company or website. It allows you to optimize your written content so that your page can climb to the top of every search results page out there. There are many ways in which you can do that but the best way is to use some of the useful SEO tools.

The main goal of any SEO tool is to connect you with as many people as it can. This is done by appearing in the search engines as top-priority choices. This is the way for people who are interested in what you do to find you in an easy way. You can do this in many different ways and they are all found in these tools.

The SEO tools are there to help you with your keyword research, content creation, link building, and rank tracking. Mastering the full SEO process can be really tough and it needs time but any helpful tool you can find can make it a lot easier. They will enable you to drive more traffic to your website and therefore increase conversion rates which is everyone's goal.

How Do SEO Tools Work?

Most companies have entire SEO departments. This means that there are people who are actually dealing with content optimization, keyword research, and all other aspects of search engine optimization. However, you don't need a huge team of people around you who receive their paychecks at the end of each month. One right tool can be enough to put you on the Google search results page.

The best SEO tools actually analyze and record data from existing search engines like Google and they implement those results into your own content. They help you optimize your content for your chosen keywords and they do it in a myriad of ways. For example, they can prioritize keywords by showing you aggregate data on them (monthly search volume and keyword difficulty).

They can also pinpoint the flaws in your data and allow you to incorporate solutions for them. They can pull details on the keywords that your website is ranked on with rank tracking and help you reach a bigger audience. Also, they are excellent for competitors' research by showing you their domain authority and backing profile. So, they have a backlink analysis tool embedded within them.

What Are the Main Features of SEO Tools?

It is known that Google search console updates its algorithms from time to time and this can lead to major shifts in search results. Therefore, if you want to keep track of the changes, the best features of these SEO tools will definitely come in handy. Let's take a look at some of the most basic and advanced features that these tools have to offer.

Keyword Research

The tools in this category seem to have the characteristics of any keyword research tool. They are able to show you the keyword difficulty, the related keywords you should use, the desired length of your text, and other data. They also let you compare the keywords your competitors are using that are far ahead of you. This local SEO feature is by far the most important one.

Optimization for Google Search Console Data

As we noted before, Google changes its algorithms a lot and that is why the search results may differ from time to time. In order to keep track of these changes, the tools at your disposal are in coherence and synced with the Google search console. This way, you will always know which keywords are in demand and you can rank your web pages higher.

SERP Analysis and Google Analytics

SERP stands for Search Engine Results Page. A great SEO analysis tool has a built-in SERP analysis tool that will help you analyze the results page and help you climb to the top. They also are in coherence with Google analytics so you can always keep track of the changes that occur. These algorithms will never catch you off guard again.

Easy-to-Consume Data

The best SEO software comes with a user interface that is clean and easy to use. The main point of these tools is to present their data to you and that needs to be done in a simple and easy-to-consume way. Therefore, your best bet is to find a tool that has powerful features and a simple way of presenting its results.

Why Is an SEO Tool a Valuable Asset?

Imagine if you had to do the work of an SEO tool on your own. You would spend so much time gaining all the insights into the internal and external links that are important to you. Comparing the data, doing your own keyword research, and coming up with keyword ideas might become obsolete by the time you finish it. Therefore, these tools save you a lot of time.

These tools can audit your web pages and show you the strong and weak points of your marketing strategy. If you are a seasoned digital marketer, these tools will be lifesavers for your business. With them, you don't need to use Google analytics for every comparison with your competitors. These tools will do this work for you.

Finally, the results of every audit or research will be clearly presented to you. You can download and share the data received by them and speed up the process of climbing to the top of every SERP. These tools remove human errors by creating powerful SEO strategies that will help you assess your performance even for multiple websites.

What Are the Best SEO Tools?

In the world of SEO, there are some tools that are more powerful than others. People who are long enough in this line of work such as digital marketers and marketing specialists know what these apps are all about. On our list, you will find a booming number of 18+ SEO tools that will make your life easier and your website more powerful than ever.

If there was ever a slimmer of doubt, it needs to go away now; SEMrush is the #1 SEO tool that any company or individual might need. It is simply the most powerful tool that works with an unimaginable amount of data. It can be used best for competitor research but it is also useful in all other SEO metrics. Because of that, even though it is not free, many people use SEMrush.

Still, if you want different solutions, you can find them right here. There is a plethora of other tools at your disposal and some of them are Ahrefs, Moz, Majestic, SERanking, SurferSEO, and many others. These tools are perfect for the right keyword research, longevity of the text, and every other piece of advice you need about creating perfect content.

What Are the Best Free SEO Tools to Be Found?

Covering the topic of SEO alone is a gruesome task, let alone being responsible for a company's SEO score or strategy. Therefore, it doesn't come as a surprise that the vast majority of SEO tools come for a price. The price can be as low as $2.00 a month or as high as $129.99 a month. It all depends on your demands and needs.

However, you can find a free tool that can serve as an excellent starting point toward a better future for your website. One such free SEO tool is Moz. Of course, there are many tools implemented into this network and you can pick some of the free ones there. They don't have the fully advanced features that everyone needs but they can be a helpful addition to every business.

The truth is that you can use any SEO tool for free as long as you don't need its advanced features. If you need them, be prepared to start paying for them month after month. You won't find Google Keyword Planner, Bing Webmaster Tools, Screaming Frog SEO, or Google Trends on our list but they also come for free. As for the best free tools, they are waiting for you right here.

Final Thoughts?

Whether you need a free SEO tool, free keyword research tools, or a tool that you need to pay for, it doesn't matter. Search engine optimization is the real deal and it is the only thing standing between you and success. You need to optimize your content, get rid of broken links, get keyword suggestions, and increase your overall SEO performance. You can do that with these majestic tools.

They will allow you both on-page SEO and other advanced metrics that will propel your website to new heights. Use a particular keyword to increase your page optimization and solve your technical SEO issues in an easy way. All the tools at your disposal are here and you can make them your allies right now. Don't skip this amazing opportunity to do that!

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Comparison SEO Tools

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#Name	Popularity	Features	Platform	Price
1. Semrush	100% people use it	Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Competitor Analysis - Monitoring & Listening Allows users to monitor conversations about competitors and measure performance against them. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Competitor Analysis - Monitoring & Listening Allows users to monitor conversations about competitors and measure performance against them. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Web Tracking Provides features for tracking competitors' websites including information such as pricing changes or new product features.	Android Web iOS	$129.95
2. Ahrefs	89% people use it	Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Competitor Analysis - Monitoring & Listening Allows users to monitor conversations about competitors and measure performance against them. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Competitor Analysis - Monitoring & Listening Allows users to monitor conversations about competitors and measure performance against them. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Web Tracking Provides features for tracking competitors' websites including information such as pricing changes or new product features.	Web	$126
3. Moz	79% people use it	Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Benchmarking Allows users to benchmark their product against other competitors in order to understand the competitive position in the market. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Web Tracking Provides features for tracking competitors' websites including information such as pricing changes or new product features.	Web	$14
4. Majestic	69% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$49.99
5. SERanking	60% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	iOS Android Web	$23.40
6. SurferSEO	52% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$59
7. Mangools SEO Tools	45% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$49
8. BrightLocal	39% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$2
9. Serpstat	33% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Web Tracking Provides features for tracking competitors' websites including information such as pricing changes or new product features.	Web	$50
10. SEO Powersuite	28% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Windows MacOS	$8.25
11. Sistrix	24% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$96.52
12. Searchmetrics	21% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web
13. RavenTools	18% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$39
14. WebCEO	16% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$99
15. CognitiveSEO	14% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$129.99
16. SEOPressor	13% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$9
17. URLProfiler	12% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.	Windows MacOS	$29.95
18. Spyfu	11% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of the website content or infrastructure changes and provides access to historical snapshots or backups. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.	Web	$39
19. Cocolyze	10% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc.		$49
20. SeoTesterOnline	10% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Link Building Provides tools for backlink analysis and identifies relevant link-building opportunities. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.		$18
21. GSC Insights - Google Search Console Dashboard	10% people use it	Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for the average position, visibility, the share of voice, traffic, etc. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
22. WooRank	10% people use it	Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, and domain strength. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.		$53.25
23. Yoast	10% people use it	Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.		$99
24. SEO Header Checker	6% people use it	Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Content Insights Offers tools to optimize SEO content, such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.	Web	$0

Frequently Asked Questions

Find answers to the most asked questions below.

How Does an SEO Tool Collect Data?

SEO tools usually employ third-party data sources to get Google's actual search engine results pages. The results are taken for the 500 million most relevant keywords for SEO rankings and keyword analytics. Then, these tools compile data on the domains that are among the top 100 results. Therefore, all the biggest search engines are taken into account and all the relevant data is being collected in real time. After that, these tools can show you thorough results in sheets or diagrams.

How to Create Your Own SEO Tool?

Creating your own website will take a lot of time because these tools are some of the most complex tools you can ever find. However, it is not impossible. You need to focus on creating a powerful tool that can explore backlinks and has a database for backlinks. Also, your tool needs to be able to do keyword research and work as a keyword explorer. Also, you need a huge search volume data that will pick up the information from the most powerful search engines like Google. Finally, you need to have a keyword position tracker and be able to compare results with competitors.

Why Should We Use SEO Tools?

SEO tools are powerful tools that allow you to optimize your web pages and your content. They do that by focusing on the target keywords, content optimization, and competition research. The goal of these tools is to put your web page at the top of every online search. This way, more people will find your website and hear for your services. This means that your conversion rates are bound to get a lot higher. Also, SEO tools save you a lot of time for the complex research that they perform.

How Can I Add an SEO Tool to My Site?

Adding an SEO tool to any website is easy. First of all, you need to start using a trustworthy and powerful SEO tool that will bring changes into your website. From that moment on, your website will get results and data from the tool you have chosen. For example, it will give you guidance on how to optimize your content, which backlinks to use, how to publish relevant content, update it regularly, use metadata, and use Alt tags. This will all lead to a powerful SEO strategy for your website.

Why Is My SEO Tool Not Crawling Particular Pages?

There are many reasons why certain SEO tools will not crawl certain pages. First of all, crawling is the process of collecting data from websites. When this process is not available, the results are not visible. Therefore, some sites cannot be crawled because of their poor quality. Also, some SEO tools won’t crawl a website if it has reasonable doubts about the relevance of its content. The site needs to be working properly and to have relevant data in order to be crawled by your SEO tool.

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SEO Tools

Help People Find You in Every Search Engine

What Are SEO Tools?

How Do SEO Tools Work?

What Are the Main Features of SEO Tools?

Keyword Research

Optimization for Google Search Console Data

SERP Analysis and Google Analytics

Easy-to-Consume Data

Why Is an SEO Tool a Valuable Asset?

What Are the Best SEO Tools?

What Are the Best Free SEO Tools to Be Found?

Final Thoughts?

Semrush

Android

Web

iOS

Ahrefs

Web

Moz

Web

Majestic

Web

SERanking

iOS

Android

Web

SurferSEO

Web

Mangools SEO Tools

Web

BrightLocal

Web

Serpstat

Web

SEO Powersuite

Windows

MacOS

Sistrix

Web

Searchmetrics

Web

RavenTools

Web

WebCEO

Web

CognitiveSEO

Web

SEOPressor

Web

URLProfiler

Windows

MacOS

Spyfu

Web

Cocolyze

SeoTesterOnline

GSC Insights - Google Search Console Dashboard

WooRank

Yoast

SEO Header Checker

Web

Frequently Asked Questions

How Does an SEO Tool Collect Data?

How to Create Your Own SEO Tool?

Why Should We Use SEO Tools?

How Can I Add an SEO Tool to My Site?

Why Is My SEO Tool Not Crawling Particular Pages?

Most Popular Tools & Categories

Productivity & To-Do Software

Microsoft Planner

Atlassian JIRA

Kanbanchi

Kanban Tool

Podio

Trello

Evernote

Todoist

Workflowy

Competitor Research